Market Reach
Aside from its domestic market in Turkey, where it currently has 82% market share, Efes exports to over 50 markets in Africa, Asia, Europe, North America, and Oceania, including the United States, Canada, United Kingdom, Israel, Iraq, France, Germany, the Netherlands, New Zealand, Australia, Russia, and South Africa. In the UK it is sold by the Wetherspoons pub chain.
Efes is also the largest local shareholder of the Coca-Cola franchise in Turkey and produces a range of soft drinks. Muhtar Kent, Chairman and Chief Executive Officer (CEO) of The Coca-Cola Company, was the top executive of Efes Beverage Group from 1999 through 2005. The current president of the group is Alejandro Jimenez, who also has worked at Coca-Cola and their subsidiary company Panamco between 1973 and 2001.
Efes brand, the flagship of Efes Beer Group (EBG), decided to renew its logo as well as its label and bottle design in April 2009.
Read more about this topic: Efes Beverage Group
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