Market Reach
Aside from its domestic market in Turkey, where it currently has 82% market share, Efes exports to over 50 markets in Africa, Asia, Europe, North America, and Oceania, including the United States, Canada, United Kingdom, Israel, Iraq, France, Germany, the Netherlands, New Zealand, Australia, Russia, and South Africa. In the UK it is sold by the Wetherspoons pub chain.
Efes is also the largest local shareholder of the Coca-Cola franchise in Turkey and produces a range of soft drinks. Muhtar Kent, Chairman and Chief Executive Officer (CEO) of The Coca-Cola Company, was the top executive of Efes Beverage Group from 1999 through 2005. The current president of the group is Alejandro Jimenez, who also has worked at Coca-Cola and their subsidiary company Panamco between 1973 and 2001.
Efes brand, the flagship of Efes Beer Group (EBG), decided to renew its logo as well as its label and bottle design in April 2009.
Read more about this topic: Efes Beverage Group
Famous quotes containing the words market and/or reach:
“I respect not his labors, his farm where everything has its price, who would carry the landscape, who would carry his God, to market, if he could get anything for him; who goes to market for his god as it is; on whose farm nothing grows free, whose fields bear no crops, whose meadows no flowers, whose trees no fruit, but dollars; who loves not the beauty of his fruits, whose fruits are not ripe for him till they are turned to dollars. Give me the poverty that enjoys true wealth.”
—Henry David Thoreau (1817–1862)
“A village seems thus, where its able-bodied men are all plowing the ocean together, as a common field. In North Truro the women and girls may sit at their doors, and see where their husbands and brothers are harvesting their mackerel fifteen or twenty miles off, on the sea, with hundreds of white harvest wagons, just as in the country the farmers’ wives sometimes see their husbands working in a distant hillside field. But the sound of no dinner-horn can reach the fisher’s ear.”
—Henry David Thoreau (1817–1862)