Naming Rights
From its construction to mid-fall 1995, the dome was known as the "Dome at America's Center". Then the dome was known as the Trans World Dome, after Trans World Airlines, until 2001, when TWA was acquired by American Airlines (American already has its name on two NBA/NHL venues in Dallas and Miami). The facility then briefly went back known as the Dome at America's Center until the naming rights were acquired on January 25, 2002 by Edward Jones Investments, a brokerage house based in St. Louis.
As part of a deal to sell the naming rights to Rams Park (now the Russell Athletic Training Center), the Rams' training facility in Earth City, Missouri, to sportswear manufacturer Russell Athletic, the Rams agreed to rename the Edward Jones Dome to Russell Athletic Field for the Rams' Monday Night Football game against the Chicago Bears on December 11, 2006. The renaming was for the one night only.
Read more about this topic: Edward Jones Dome
Famous quotes containing the words naming and/or rights:
“The night is itself sleep
And what goes on in it, the naming of the wind,
Our notes to each other, always repeated, always the same.”
—John Ashbery (b. 1927)
“When and under what conditions is the black man to have a free ballot? When is he in fact to have those full civil rights which have so long been his in law?”
—Benjamin Harrison (1833–1901)