Appearance
Browns owner Bill Veeck was a showman who enjoyed staging publicity stunts. He found Eddie Gaedel through a booking agency. Due to his size, Gaedel had worked as a riveter during World War II. Gaedel was able to crawl inside the wings of airplanes. After the war, Gaedel was the promotional mascot for Mercury Records.
Gaedel was secretly signed by the St. Louis Browns and put in uniform (with the number "1/8" on the back). Gaedel came out of a papier-mache cake between games of a doubleheader to celebrate the American League's 50th anniversary, and as a Falstaff Brewery promotion. Falstaff, and the fans, had been promised a "festival of surprises" by Veeck. Before the second game got underway, the press agreed that the "midget-in-a-cake" appearance had not been up to Veeck's usual promotional standard. Falstaff personnel, who had been promised national publicity for their participation, were particularly dissatisfied. Keeping the surprise he had in store for the second game to himself, Veeck just meekly apologized.
Although Veeck denied the stunt was directly inspired by it, the appearance of Gaedel was unmistakably similar to the plot of "You Could Look It Up," a 1941 short story by James Thurber. Veeck insisted he got the idea from listening to the conversations of Giants manager John McGraw decades earlier when Veeck was a child.
Read more about this topic: Eddie Gaedel
Famous quotes containing the word appearance:
“What lies behind appearance is usually another appearance.”
—Mason Cooley (b. 1927)
“Look into the world—how often do you behold a sordid wretch, whose straight heart is open to no man’s affliction, taking shelter behind an appearance of piety, and putting on the garb of religion, which none but the merciful and compassionate have a title to wear.”
—Laurence Sterne (1713–1768)
“You speak of poverty and dependence. Who are poor and dependent? Who are rich and independent? When was it that men agreed to respect the appearance and not the reality?”
—Henry David Thoreau (1817–1862)