Publicity Stunts
Mirvish was renowned for getting free publicity, doing everything from riding elephants, to hiring protesters to picketing his own restaurant over its dress code. Every Christmas, Mirvish gave away ten thousand pounds of free turkeys in his store to shoppers who stood in line for hours. A tradition since his 75th birthday has been the annual birthday bash outside the store, with free food, entertainment and children's rides. In 2003, Toronto Mayor Mel Lastman proclaimed Mirvish's birthday "Ed Mirvish Day".
A sign in the store read: "When Ed dies, he would like a catered funeral with accordion players and a buffet table, with a replica of Honest Ed on it made of potato salad."
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Famous quotes containing the word publicity:
“Publicity is the life of this culture—in so far as without publicity capitalism could not survive—and at the same time publicity is its dream.”
—John Berger (b. 1926)