Career
Evangelista is a director and marketing consultant in branded entertainment, mobile content, and alternative marketing. His clients are digital firms, marketing agencies, and brands that need creative ideas and thinking to help make their products relevant to consumers. His expertise is in content and delivery of alternative, digital, and traditional media by bringing brands, ideas, and entertainment together to create new experiences that engage consumers.
Evangelista starred as the judge on the Simon Cowell produced ABC-TV reality show American Inventor. Now, on TLC's Homemade Millionaire TV Show, Evangelista stars with Kelly Ripa as a coach and mentor helping women win a contract to sell their new inventions on the Home Shopping Network.
Evangelista is best known for his creative work for Debeers diamonds, particularly the successful launches of Three Stone Jewelry and the Right Hand Ring. For over 20 years, he has done work for many famous brands, including Smirnoff, Rolex, MCI, Philips Electronics, Volvo, Elizabeth Arden, LIFE Magazine, Sunsilk, Sony, and Merrill Lynch.
He combined marketing and entertainment for the launch for Unilever's Sunsilk, called "LoveBites" for TBS. These were 65 two-minute TV episodes that ran after Sex and the City and kept over 70% of viewers engaged. He was also instrumental in the launch of Sunsilk's Colorshowdown and colorshowdown.com, which features the blondes versus brunettes debate. He is currently involved in a variety of branding, TV, web, and mobile projects. He has won every major advertising award from the One Show Gold to the Cannes Lion. Ed and his work have been quoted and profiled in the WSJ, NYT, Archive, Graphis, Adweek, AdAge, and Entrepreneur.com.
Evangelista graduated from the School of Visual Arts in New York City with a Bachelor of Fine Arts.
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Famous quotes containing the word career:
“Like the old soldier of the ballad, I now close my military career and just fade away, an old soldier who tried to do his duty as God gave him the light to see that duty. Goodbye.”
—Douglas MacArthur (1880–1964)
“What exacerbates the strain in the working class is the absence of money to pay for services they need, economic insecurity, poor daycare, and lack of dignity and boredom in each partner’s job. What exacerbates it in upper-middle class is the instability of paid help and the enormous demands of the career system in which both partners become willing believers. But the tug between traditional and egalitarian models of marriage runs from top to bottom of the class ladder.”
—Arlie Hochschild (20th century)
“The problem, thus, is not whether or not women are to combine marriage and motherhood with work or career but how they are to do so—concomitantly in a two-role continuous pattern or sequentially in a pattern involving job or career discontinuities.”
—Jessie Bernard (20th century)