Cultural Relevance
Ebisu's festival is celebrated on the twentieth day of the tenth month, Kannazuki (the month without gods). While the other eight million members of the Japanese pantheon gather at The Grand Shrine of Izumo, Ebisu does not hear the summons and is thus still available for worship.
Ebisu is frequently paired with Daikokuten, another of the Seven Gods of Fortune, in displays of the twin patrons by small shopkeepers. In some versions of the myth they are father and son (or master and apprentice). Also, these two are often joined by Fukurokuju to be the "Three Gods of Good Fortune".
Ebisu is depicted or parodied in a wide range of media, from artwork to costumed impersonations at local festivals and in commercial logos and advertisements. One of the most widely recognized product logos is in association with Yebisu beer, which was first brewed in 1890, and is currently brewed by Sapporo Brewery.
Read more about this topic: Ebisu (mythology)
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