History
EYMS was originally two companies, Lee & Beaulah set up by Mr Ernest John Lee and Hull & District Motor Services Ltd set up by Mr H. A. Harvey. In 1926 the British Electric Traction Group (BET) bought the two and formed EYMS to take them over. In 1968 BET was sold to the Transport Holding Company (Tilling Group) and in 1969 Tilling and BET were absorbed into the National Bus Company (NBC). The livery of East Yorkshire was dark blue and primrose until 1972, when it briefly changed to blue with white relief in the NBC corporate layout, but soon this was replaced by NBC poppy red.
Coming up to privatisation, EYMS's fleet, which had dropped to 200 vehicles and shared management with Lincolnshire Road Car, suddenly started to grow again. United Automobile Services' depots in Scarborough and Pickering were transferred to EYMS under the title of Scarborough & District.
In 1986 NBC started its privatisation process and in early 1987 EYMS went to a management buyout led by seven managers, narrowly beating Road Car's management and an 11th hour bid from Applebys of Conisholme. EYMS was soon put through a period of expansion, mopping up many of the independents in its local area, including Connor & Graham, Cottingham Mini Coaches and Primrose Valley Coaches. The liveries at privatisation were silver/blue, NBC poppy red and NBC's minibus livery of silver, blue and red. The red buses soon started receiving red/grey livery.
The Hardwick's of Scarborough fleet was purchased from Wallace Arnold, Wallace Arnold's last bus company. In Hull, it started buying AEC Routemasters in traditional pre-NBC EYMS blue to compete with Kingston upon Hull City Transport in the city, and it suffered competition in Hull, Bridlington and Scarborough from Applebys. In 1999 Applebys closed its Scarborough base. Soon afterwards it went into receivership.
Its first expansion outside its home area was the purchase of Finglands of Rusholme, Manchester in 1992, to which the original Stagecoach Manchester operation was added in 1995 (not to be confused with the present day Stagecoach Manchester, against which Finglands is in competition). The next expansion outside Yorkshire was the purchase of Whittle Bus & Coach of Kidderminster in 2004.
EYMS operates branded services X55/X56/X57 from Goole - Gilberdyke - Elloughton - Hull using a pair of Wright Eclipse Urban 2 single deckers and one ADL Enviro 400.
Read more about this topic: East Yorkshire Motor Services
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