East Towne Mall - Parking Lot Murder

Parking Lot Murder

On Sunday, August 7, 1977 at around 4:30 pm, serial killer Joseph Paul Franklin shot and killed Alphonce Manning Jr, a black man and Toni Schwenn, a white woman, in their car in the front parking lot at East Towne mall. The motive was not immediately known and crime was initially suspected to be racially motivated. The crime was unsolved until 1984 when Franklin contacted Madison Police to confess from an Illinois prison while serving a life sentence for another racially motivated killing. Franklin was convicted for the East Towne murders and given two life sentences in 1986.

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