International Exhibition and Responses
East Is East was remarkably successful for a low-budget comedy (£1.9 million budget), grossing some £10 million in the UK and more than $4.1 million in US cinemas, plus being a big hit across Europe. In addition, when the film was released on video and DVD, it made £12.3 million in UK rentals alone.
Miramax, the film's US distributor, obscured the presence of South Asian characters in the marketing of the film: the poster features the face of a blonde woman, with the Asian characters appearing only in small windows.
In France, the film was called Fish and Chips: la comédie qui croustille! ("Fish and Chips: the crunchy comedy!").
Read more about this topic: East Is East (film)
Famous quotes containing the words exhibition and/or responses:
“A man’s thinking goes on within his consciousness in a seclusion in comparison with which any physical seclusion is an exhibition to public view.”
—Ludwig Wittgenstein (1889–1951)
“The fantasies inspired by TB in the last century, by cancer now, are responses to a disease thought to be intractable and capricious—that is, a disease not understood—in an era in which medicine’s central premise is that all diseases can be cured.”
—Susan Sontag (b. 1933)