International Exhibition and Responses
East Is East was remarkably successful for a low-budget comedy (£1.9 million budget), grossing some £10 million in the UK and more than $4.1 million in US cinemas, plus being a big hit across Europe. In addition, when the film was released on video and DVD, it made £12.3 million in UK rentals alone.
Miramax, the film's US distributor, obscured the presence of South Asian characters in the marketing of the film: the poster features the face of a blonde woman, with the Asian characters appearing only in small windows.
In France, the film was called Fish and Chips: la comédie qui croustille! ("Fish and Chips: the crunchy comedy!").
Read more about this topic: East Is East (film)
Famous quotes containing the words exhibition and/or responses:
“The hardiest skeptic who has seen a horse broken, a pointer trained, or has visited a menagerie or the exhibition of the Industrious Fleas, will not deny the validity of education. “A boy,” says Plato, “is the most vicious of all beasts;” and in the same spirit the old English poet Gascoigne says, “A boy is better unborn than untaught.””
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“The fantasies inspired by TB in the last century, by cancer now, are responses to a disease thought to be intractable and capricious—that is, a disease not understood—in an era in which medicine’s central premise is that all diseases can be cured.”
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