East Dawning (Chinese: 东方既白, Dong Fang Ji Bai) is Yum! Brands' fusion of the KFC business model with Chinese cuisine. Chinese food is served exclusively, but the chain focuses on the elements of Chinese cuisine that are more quickly and easily prepared. This excludes some dishes, such as dumplings. Soft drinks are eschewed in favor of traditional Chinese drinks. However, unlike most Chinese fast food, Dong Fang Ji Bai uses consistent recipes and preparation methods between restaurants. The restaurants are designed to resemble Chinese homes; for instance, the dining tables are similar to offering tables found in many homes.
A test cafeteria-style restaurant was opened in Shanghai in 2004. After failing, Yum! Brands chose the KFC business model (KFC is the most successful Western chain in China) and found greater success. As of the first quarter of 2011, there are 30 East Dawning restaurants in China. The restaurants are located in Shanghai, Beijing, Guangzhou and Suzhou.
Famous quotes containing the words east and/or dawning:
“The majority of the men of the North, and of the South and East and West, are not men of principle. If they vote, they do not send men to Congress on errands of humanity; but while their brothers and sisters are being scourged and hung for loving liberty,... it is the mismanagement of wood and iron and stone and gold which concerns them.”
—Henry David Thoreau (1817–1862)
“When I lie down, I say, When shall I arise, and the night be gone? and I am full of tossings to and fro unto the dawning of the day.”
—Bible: Hebrew Job 7:4.