East Dawning (Chinese: 东方既白, Dong Fang Ji Bai) is Yum! Brands' fusion of the KFC business model with Chinese cuisine. Chinese food is served exclusively, but the chain focuses on the elements of Chinese cuisine that are more quickly and easily prepared. This excludes some dishes, such as dumplings. Soft drinks are eschewed in favor of traditional Chinese drinks. However, unlike most Chinese fast food, Dong Fang Ji Bai uses consistent recipes and preparation methods between restaurants. The restaurants are designed to resemble Chinese homes; for instance, the dining tables are similar to offering tables found in many homes.
A test cafeteria-style restaurant was opened in Shanghai in 2004. After failing, Yum! Brands chose the KFC business model (KFC is the most successful Western chain in China) and found greater success. As of the first quarter of 2011, there are 30 East Dawning restaurants in China. The restaurants are located in Shanghai, Beijing, Guangzhou and Suzhou.
Famous quotes containing the words east and/or dawning:
“At length, having come up fifty rods off, he uttered one of those prolonged howls, as if calling on the god of loons to aid him, and immediately there came a wind from the east and rippled the surface, and filled the whole air with misty rain, and I was impressed as if it were the prayer of the loon answered, and his god was angry with me; and so I left him disappearing far away on the tumultuous surface.”
—Henry David Thoreau (1817–1862)
“The most general deficiency in our sort of culture and education is gradually dawning on me: no one learns, no one strives towards, no one teaches—enduring loneliness.”
—Friedrich Nietzsche (1844–1900)