An early adopter or lighthouse customer is an early customer of a given company, product, or technology; in politics, fashion, art, and other fields, this person would be referred to as a trendsetter. The term originates from Everett M. Rogers' Diffusion of Innovations (1962).
Read more about Early Adopter: History
Famous quotes containing the word early:
“In early days, I tried not to give librarians any trouble, which was where I made my primary mistake. Librarians like to be given trouble; they exist for it, they are geared to it. For the location of a mislaid volume, an uncatalogued item, your good librarian has a ferret’s nose. Give her a scent and she jumps the leash, her eye bright with battle.”
—Catherine Drinker Bowen (1897–1973)