An early adopter or lighthouse customer is an early customer of a given company, product, or technology; in politics, fashion, art, and other fields, this person would be referred to as a trendsetter. The term originates from Everett M. Rogers' Diffusion of Innovations (1962).
Read more about Early Adopter: History
Famous quotes containing the word early:
“He had long before indulged most unfavourable sentiments of our fellow-subjects in America. For, as early as 1769,... he had said of them, “Sir, they are a race of convicts, and ought to be thankful for any thing we allow them short of hanging.””
—Samuel Johnson (1709–1784)