An early adopter or lighthouse customer is an early customer of a given company, product, or technology; in politics, fashion, art, and other fields, this person would be referred to as a trendsetter. The term originates from Everett M. Rogers' Diffusion of Innovations (1962).
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Famous quotes containing the word early:
“Early rising is no pleasure; early drinking’s just the measure.”
—François Rabelais (1494–1553)