Entrance Into The Market
In 1871, a 23-year-old Earl, armed with several bottles of his father's horse liniment, joined with his brother Foreman in St. Louis, Missouri, where Foreman was engaged in the buying and shipping of horses. This time period immediately following the Civil War marked the heyday of the horse in American life. Consequently, the Sloan liniment formula was in great demand. For about twenty-five years, Earl and his brother peddled their remedy from farm to farm, and also worked the horse fairs and carnivals.
At some point in the brothers' venture, someone applied the liniment to his back, discovering that it relieved his own discomfort, as well. Thereafter, the Sloan brothers began selling even more of the liniment advertising it as "good for man and beast".
Earl risked the money necessary for advertisements in Chicago's streetcars, and in time, the orders for the liniment multiplied.
Read more about this topic: Earl Sloan
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