Partnership
EA Trax began in 2001 when EA Games partnered with some major music labels to allow licensed music to play on EA's video games. The first video games to receive the feature were NBA Live 2003, Madden NFL 2003, NHL 2003, FIFA 2003, NASCAR Thunder 2003, and Need for Speed: Hot Pursuit 2. The partnership is intended for co-promotional opportunities on game launches, record releases, cooperation on advertising, events and at retail.
Music labels in participation include Elektra Records, Capitol, Atlantic, Interscope, DreamWorks, MCA, Lava, Island/Def Jam.
Read more about this topic: EA Trax
Famous quotes containing the word partnership:
“Society is indeed a contract.... It is a partnership in all science; a partnership in all art; a partnership in every virtue, and in all perfection. As the ends of such a partnership cannot be obtained in many generations, it becomes a partnership not only between those who are living, but between those who are living, those who are dead, and those who are to be born.”
—Edmund Burke (1729–1797)
“Are we bereft of citizenship because we are mothers, wives and daughters of a mighty people? Have women no country—no interests staked in public weal—no liabilities in common peril—no partnership in a nation’s guilt and shame?”
—Angelina Grimké (1805–1879)
“Nevertheless, no school can work well for children if parents and teachers do not act in partnership on behalf of the children’s best interests. Parents have every right to understand what is happening to their children at school, and teachers have the responsibility to share that information without prejudicial judgment.... Such communication, which can only be in a child’s interest, is not possible without mutual trust between parent and teacher.”
—Dorothy H. Cohen (20th century)