E Number - Colloquial Use

Colloquial Use

In some European countries, "E number" is sometimes used informally as a pejorative term for artificial food additives, and products may promote themselves as "free of E numbers". Since many components of natural foods have E numbers (and the number simply is a synonym for the chemical component), e.g. vitamin C (E300) and lycopene (E160d), this is incorrect; presumably the intent is that the ingredients list does not list any food additives by E number, that is, pure forms of the substances are not intentionally added.

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