Bodyside Logos
Between 1 December 2001 and 31 March 2002, the E1 series fleet was adorned with "Alpen Super Express" logos as part of JR East's "JR + Snow" promotional campaign.
From mid August 2012 until the fleet's final withdrawal on 28 September, the remaining three sets had a second toki crested ibis added to their logos to celebrate the rare hatching of ibis chicks in the wild.
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Original "Max" logo prior to refurbishment, December 2003
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"Alpen Snow Express" promotional logo, March 2002
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"Max" logo on a refurbished set, April 2010
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Modified "Max" logo, August 2012
Read more about this topic: E1 Series Shinkansen