Sprouse Bros Brand
In 2005, the Sprouse brothers signed a licensing agreement with Dualstar Entertainment to produce Sprouse Bros branded merchandise for the preteen and teenage market, the Sprouse Bros brand included a clothing line, comics series and a magazine, as well as personal hygiene line and a line of sportswear. Dylan said of the brand that they wanted to "reach out to the nerd group and the cool group" and "appeal to everybody". A magazine targeting boys was launched by Dualstar and Leisure Publishing LLC in 2006 called Sprouse Bros. Code. Simon & Schuster Inc. published two volumes of a book series titled Sprouse Bros. 47 R.O.N.I.N., which was described as featuring the Sprouse twins as "young James Bonds or undercover agents"; the book series continued. In 2008, the brothers ended their association with the Olsens' Dualstar, but they continued to sell their clothing line. The items in their clothing lines were sold exclusively online until mid-March 2012, when the online store could no longer be accessed.
Read more about this topic: Dylan And Cole Sprouse
Famous quotes containing the word brand:
“We should always remember that the work of art is invariably the creation of a new world, so that the first thing we should do is to study that new world as closely as possible, approaching it as something brand new, having no obvious connection with the worlds we already know. When this new world has been closely studied, then and only then let us examine its links with other worlds, other branches of knowledge.”
—Vladimir Nabokov (1899–1977)