Media Career
For a period during his athletics career, Ladejo also presented a TV show, Du'aine's World, on London Weekend Television. In the early 2000s, Ladejo competed in the BBC TV sports show Superstars, winning the competition in 2004 and finishing runner-up to Alain Baxter in 2005. Ladejo also appeared on the ITV reality TV show Celebrity Love Island in 2005.
In 2007 Ladejo and Adam Hollioake formed Quiet Storm Productions, which owned the television show Australia's Greatest Athlete. In 2008, Ladejo joined the Sky One revival of the TV show Gladiators, competing under the Gladiator alias "Predator".
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