Competition
When they were first released, GoodNites were an alternative to waterproof mattress pads, and more expensive disposable youth underpants intended for the disabled; as a result, they lacked any direct competition. By the beginning of the last decade, GoodNites' primary competition consisted of store brand disposable sleep pants. In 2002, Procter & Gamble, Kimberly-Clark's primary competitor, introduced Luvs Sleepdrys as a direct competitor to GoodNites. Luvs Sleepdrys were discontinued in 2004, and store brands once again became the primary form of direct competition to GoodNites for the next four years. In 2008, Procter & Gamble released Pampers Underjams as another direct competitor to GoodNites. As of 2011, GoodNites' competition comes from both Pampers Underjams and store brand disposable sleep pants.
Read more about this topic: Dry Nites
Famous quotes containing the word competition:
“So long as the system of competition in the production and exchange of the means of life goes on, the degradation of the arts will go on; and if that system is to last for ever, then art is doomed, and will surely die; that is to say, civilization will die.”
—William Morris (1834–1896)
“Playing games with agreed upon rules helps children learn to live by rules, establish the delicate balance between competition and cooperation, between fair play and justice and exploitation and abuse of these for personal gain. It helps them learn to manage the warmth of winning and the hurt of losing; it helps them to believe that there will be another chance to win the next time.”
—James P. Comer (20th century)
“Knowledge in the form of an informational commodity indispensable to productive power is already, and will continue to be, a major—perhaps the major—stake in the worldwide competition for power. It is conceivable that the nation-states will one day fight for control of information, just as they battled in the past for control over territory, and afterwards for control over access to and exploitation of raw materials and cheap labor.”
—Jean François Lyotard (b. 1924)