Competition
When they were first released, GoodNites were an alternative to waterproof mattress pads, and more expensive disposable youth underpants intended for the disabled; as a result, they lacked any direct competition. By the beginning of the last decade, GoodNites' primary competition consisted of store brand disposable sleep pants. In 2002, Procter & Gamble, Kimberly-Clark's primary competitor, introduced Luvs Sleepdrys as a direct competitor to GoodNites. Luvs Sleepdrys were discontinued in 2004, and store brands once again became the primary form of direct competition to GoodNites for the next four years. In 2008, Procter & Gamble released Pampers Underjams as another direct competitor to GoodNites. As of 2011, GoodNites' competition comes from both Pampers Underjams and store brand disposable sleep pants.
Read more about this topic: Dry Nites
Famous quotes containing the word competition:
“Competition has been shown to be useful up to a certain point and no further, but cooperation, which is the thing we must strive for today, begins where competition leaves off.”
—Franklin D. Roosevelt (1882–1945)
“Knowledge in the form of an informational commodity indispensable to productive power is already, and will continue to be, a major—perhaps the major—stake in the worldwide competition for power. It is conceivable that the nation-states will one day fight for control of information, just as they battled in the past for control over territory, and afterwards for control over access to and exploitation of raw materials and cheap labor.”
—Jean François Lyotard (b. 1924)
“The praise of ancient authors proceeds not from the reverence of the dead, but from the competition and mutual envy of the living.”
—Thomas Hobbes (1588–1679)