Drummond Money-Coutts - Public Stunts

Public Stunts

On 11 July 2011, Money-Coutts announced a public treasure quest to take place in London's Natural History Museum, in which over the course of one week, ten envelopes would be hidden throughout the museum - each containing a £50 note. Towards the end of the week, an eleventh envelope would then be concealed somewhere in the museum by an anonymous assistant - inside which was £1000 in cash. As stated by Money-Coutts in an online video - the contents and money would belong to whomsoever located each envelope. Once hidden in the museum, the £1000 envelope was not found for 72 hours - finally located by Chris Howard and Javier Trapero on the first floor of the Central Hall, on Monday 18 July. Although the Natural History Museum was not made aware of the stunt prior to its launch, staff and management confirmed record admittance numbers during the week of the treasure hunt.

In November 2011, Money-Coutts spent 8 consecutive evenings sleeping rough in London as part of a wider campaign for the youth homeless charity, Centrepoint (charity) - a campaign which went on to raise over £250 000 in total. The resulting video, Homeless - Where The Heart Is, included footage from the week and also the charity's main Sleep Out event in London's Exchange Square on 10 November - also attended by Sara Cox, Rebecca Ferguson and David Ginola.