United Kingdom
Before Douwe Egberts introduced Drum in the UK there was an active gray market and Drum had a large market-share: as the tobacco prices were once much higher in the UK than on the European mainland, there were many people who traveled to (mainly) Belgium or France by ferry to import alcohol and tobacco. Although this is still going on, the price differences from 10 years ago have decreased. When Douwe Egberts was ready to introduce Drum they faced some legal problems, forcing them to change the brand name to Duma, and was struggling to get a foothold on the UK duty-paid market
Read more about this topic: Drum (tobacco)
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