Outside The US
Drum is worldwide the #1 brand for shag tobacco.Before Sara Lee sold their Drum and Van Nelle tobacco section to Imperial the main factories for Drum were Drachten and Joure. The factory in Drachten was closed directly after the move to Imperial in 1989 and IT decided to further integrate the production within Douwe Egberts / Van Nelle (DEVN) which also had production facilities in the nearby Joure (30 km) and Meppel (60 km). IT invested 22 million guilders (€ 10 million) in new machinery for the remaining locations. Drum Tobacco is also produced outside the Netherlands in several factories of the Imperial Tobacco group.
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