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Registered members can get for themselves e-addresses, using which they can mark places on the streets and distribute so that others know how to reach the address through automated landmark based driving directions. The unique feature of such e-addresses is that the same address can be mapped to several places. For instance, a bank can have an address called ATM, which could be mapped to several of their ATMs at various places. Subsequently if a user looks up for the driving directions to this address, the driving directions to the nearest ATM from the present virtual location would be generated.
driveme.in operates on a unique advertising model where advertisers can place balloon based text messages over the street imagery at designated locations, and build their own campaigns. These advertisements are not automatically context sensitive; this presents an opportunity to the advertisers to identify the context from the imagery, for example, traffic, and place their advertisement suitable for that context.
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