Reception
When the film finally premiered at the Roxy Theatre in New York on February 12, 1931, newspapers reported that members of the audiences fainted in shock at the horror on screen. This publicity, shrewdly orchestrated by the film studio, helped ensure people came to see the film, if for no other reason than curiosity. Dracula was a big gamble for a major Hollywood studio to undertake. In spite of the literary credentials of the source material, it was uncertain if an American audience was prepared for a serious full length supernatural chiller. Though America had been exposed to other chillers before, such as The Cat and the Canary (1927), this was a horror story with no comic relief or trick ending that downplayed the supernatural.
Nervous executives breathed a collective sigh of relief when Dracula proved to be a huge box office sensation. Within 48 hours of its opening at New York's Roxy Theatre, it had sold 50,000 tickets. Later in 1931, Universal would release Frankenstein to even greater acclaim. Universal in particular would become the forefront of early horror cinema, with a canon of films including The Mummy (1932), The Invisible Man (1933), Bride of Frankenstein (1935) and The Wolf Man (1941).
Read more about this topic: Dracula (1931 film)
Famous quotes containing the word reception:
“To the United States the Third World often takes the form of a black woman who has been made pregnant in a moment of passion and who shows up one day in the reception room on the forty-ninth floor threatening to make a scene. The lawyers pay the woman off; sometimes uniformed guards accompany her to the elevators.”
—Lewis H. Lapham (b. 1935)
“But in the reception of metaphysical formula, all depends, as regards their actual and ulterior result, on the pre-existent qualities of that soil of human nature into which they fall—the company they find already present there, on their admission into the house of thought.”
—Walter Pater (1839–1894)
“I gave a speech in Omaha. After the speech I went to a reception elsewhere in town. A sweet old lady came up to me, put her gloved hand in mine, and said, “I hear you spoke here tonight.” “Oh, it was nothing,” I replied modestly. “Yes,” the little old lady nodded, “that’s what I heard.””
—Gerald R. Ford (b. 1913)