Reception
When the film finally premiered at the Roxy Theatre in New York on February 12, 1931, newspapers reported that members of the audiences fainted in shock at the horror on screen. This publicity, shrewdly orchestrated by the film studio, helped ensure people came to see the film, if for no other reason than curiosity. Dracula was a big gamble for a major Hollywood studio to undertake. In spite of the literary credentials of the source material, it was uncertain if an American audience was prepared for a serious full length supernatural chiller. Though America had been exposed to other chillers before, such as The Cat and the Canary (1927), this was a horror story with no comic relief or trick ending that downplayed the supernatural.
Nervous executives breathed a collective sigh of relief when Dracula proved to be a huge box office sensation. Within 48 hours of its opening at New York's Roxy Theatre, it had sold 50,000 tickets. Later in 1931, Universal would release Frankenstein to even greater acclaim. Universal in particular would become the forefront of early horror cinema, with a canon of films including The Mummy (1932), The Invisible Man (1933), Bride of Frankenstein (1935) and The Wolf Man (1941).
Read more about this topic: Dracula (1931 film)
Famous quotes containing the word reception:
“Satire is a sort of glass, wherein beholders do generally discover everybody’s face but their own; which is the chief reason for that kind of reception it meets in the world, and that so very few are offended with it.”
—Jonathan Swift (1667–1745)
“He’s leaving Germany by special request of the Nazi government. First he sends a dispatch about Danzig and how 10,000 German tourists are pouring into the city every day with butterfly nets in their hands and submachine guns in their knapsacks. They warn him right then. What does he do next? Goes to a reception at von Ribbentropf’s and keeps yelling for gefilte fish!”
—Billy Wilder (b. 1906)
“But in the reception of metaphysical formula, all depends, as regards their actual and ulterior result, on the pre-existent qualities of that soil of human nature into which they fall—the company they find already present there, on their admission into the house of thought.”
—Walter Pater (1839–1894)