Life and Career
Morris is a graduate of Columbia University. He began a career in the music industry as a songwriter for Robert Mellin, Inc., a music publisher. Morris wrote "Sweet Talkin' Guy", a 1966 hit for The Chiffons, and produced the hit "Smokin' In the Boys Room" (1973) for Brownsville Station. After joining Laurie Records as a songwriter and producer in 1965, Morris eventually became vice-president and general manager of the record label. He later started his own label, Big Tree Records, which was acquired by Atlantic Records in 1978, which led to Morris becoming president of Atco Records and an association with Warner Music.
Morris became president of Atlantic Records in 1980, and became co-chairman and co-CEO of the Atlantic Recording Group, alongside Ahmet Ertegun, in 1990. Morris played an integral role in making Atlantic the leading company in the Warner Music Group. In 1994, Morris shifted to the position of President and Chief Operating Officer of Warner Music U.S., and was soon named chairman. Morris lost an executive battle at Warner leading to his departure from Warner Music in 1995.
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