Advertising Today
For 2007/2008, actress Hayden Panettiere has taken over the creation of her own line of Dooney and Bourke bags, including the Hayden bag, and the patent leather bag known as the 'Chiarra'. The 2006 representative for Dooney and Bourke was actress Emma Roberts of Aquamarine and Unfabulous, the niece of Julia Roberts.
Other celebrities including Mischa Barton from The O.C., Lindsay Lohan, and Michelle Trachtenberg have modeled in advertisements for Dooney & Bourke in past years.
Dooney & Bourke advertise in several fashion and style magazines such as Vogue, Teen Vogue, ELLE, Vanity Fair, Lucky, InStyle, and W.
Dooney & Bourke also sends out quarterley catalogs to customers who join their mailing list by visiting their website or calling their toll-free number.
Throughout the years, the Dooney and Bourke brand have advertised to capture youthful consumers. The brand have designed a young-looking style for adolescents, expanding their consumers.
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