Avoiding Conflicts of Interest
In their 2004 founders' letter prior to their initial public offering, Larry Page and Sergey Brin explained that their "Don't be evil" culture prohibited conflicts of interest, and required objectivity and an absence of bias:
Google users trust our systems to help them with important decisions: medical, financial and many others. Our search results are the best we know how to produce. They are unbiased and objective, and we do not accept payment for them or for inclusion or more frequent updating. We also display advertising, which we work hard to make relevant, and we label it clearly. This is similar to a well-run newspaper, where the advertisements are clear and the articles are not influenced by the advertisers’ payments. We believe it is important for everyone to have access to the best information and research, not only to the information people pay for you to see.
Chris Hoofnagle, director of University of California at Berkeley Law’s information privacy programs, has stated that Google's original intention expressed by the "don't be evil" motto is linked to the company's separation of search results from advertising. However, he argues that clearly separating search results from sponsored links is required by law, thus, Google's practice is now mainstream and no longer remarkable or good. According to Hoofnagle, Google should abandon the motto because:
The evil talk is not only an albatross for Google, it obscures the substantial consumer benefits from Google’s advertising model. Because we have forgotten the original context of Google’s evil representations, the company should remind the public of the company’s contribution to a revolution in search advertising, and highlight some overlooked benefits of their model.
Read more about this topic: Don't Be Evil
Famous quotes containing the words avoiding, conflicts and/or interest:
“There is no avoiding war; it can only be postponed to the advantage of others.”
—Niccolò Machiavelli (1469–1527)
“What instances must pass before them of ardent, disinterested, self-denying attachment, of heroism, fortitude, patience, resignation—of all the conflicts and the sacrifices that enno ble us most. A sick room may often furnish the worth of volumes.”
—Jane Austen (1775–1817)
“He reproduced himself with so much humble objectivity, with the unquestioning, matter of fact interest of a dog who sees himself in a mirror and thinks: there’s another dog.”
—Rainer Maria Rilke (1875–1926)