Donors SMS (DMS)
The first successful collection was for the Tatra mountains in Slovakia (more than 296 thousands DMS) and the most successful ever was the public collection for Asia. Czech people (10 million inhabitants) sent more than 1.5 million Donors SMS (text: 'DMS ASIE') to help the stricken Southeast Asia region.
The price of Donors SMS is 30 CZK, while the target organization receives 27 CZK; the rest serves to cover the expenses of the service. Service also provides options to donate 30 CZK every month for one year.
Read more about this topic: Donors Message Service