In Other Media
In 2009, Neighbours became the first Australian series to establish Twitter accounts for its characters. Donna was one of four characters to have an account set up, with the others being Declan, Ringo and Zeke. They began sending daily updates to their fans, giving advice and talking to each other. The updates are "complementary to the show's on-air storylines". FremantleMedia Enterprises vice-president of licensing Ben Liebmann said, "We thought it was a really great way to continue or allow the audience to engage with the Neighbours world off-screen". The messages are overseen by the Fremantle digital team, which is integrated with the story department of the Neighbours production team.
Read more about this topic: Donna Freedman
Famous quotes containing the word media:
“The media transforms the great silence of things into its opposite. Formerly constituting a secret, the real now talks constantly. News reports, information, statistics, and surveys are everywhere.”
—Michel de Certeau (1925–1986)