Donna Douglas - Barbie Doll Lawsuit

Barbie Doll Lawsuit

On May 4, 2011, Douglas filed a federal lawsuit claiming that Mattel and CBS Consumer Products used her name and likeness for a Barbie doll in the Classic TV Collection without her authorization. The suit alleged that packaging for the "Elly May" Barbie doll featured a photo of her portraying the character. Douglas maintained she never endorsed the doll or gave Mattel permission to use her name to promote its sale.

On December 27, 2011, Douglas settled her suit against CBS Consumer Products and Mattel, in which she had been seeking at least $75,000. In the lawsuit Douglas claimed that CBS and Mattel needed her approval to design the doll, while CBS and Mattel maintained that they didn't need her consent or approval because the network holds exclusive rights to the character. Details of the settlement were confidential; however, both sides claimed to be content with the outcome.

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