Music Videos
The video, filmed in Sydenham Woods, was uploaded onto YouTube on 6 November 2008. "I just made it on a whim. We went down to the woods and we only had one camera. I got my dad to put a clown costume on and my friend's nephew to dress up as the baby clown while we decorated the woods. Dog walkers gave us the weirdest looks. It was really fun." The video starts with Florence lying in a forest, when a person in a white dress comes over and blindfolds her, and leads her to a clearing, filled with eerie-looking carnival/clown dressed people. Florence stands blindfolded for a few seconds, then takes the blindfold off and runs from the people. She eventually trips, and lays there as the carnival/clown people dress her like them. She then goes and dances with them, and the video ends with her walking away with 2 of the other people. The video featured acclaimed performance artist Theo Adams.
On 10 March 2010, UK newspaper The Sun's official website featured the new video that would accompany the re-release of the track on 22 March 2010. It was directed by Georgie Greville and Geremy Jasper and edited by Paul Snyder. It shows Florence dancing in a white-washed room wearing many different costumes and gradually being joined by go-go dancers, drummers wearing tribal outfits, harpists, marching band bass drummers and a gospel choir wearing white and purple. At the climax of the song Florence runs by all the people and as she does, they burst into ash in a flash of brightly coloured light. The video ends with Florence once again standing alone in the room. Throughout the video she wears full-body white make-up with intricate clothing and vivid red eye-liner and blusher.
On 3 August 2010 the video was nominated for four MTV Video Music Awards in the categories Video of the Year, Best Rock Video, Best Art Direction and Best Cinematography, and won for Best Art Direction on 12 September 2010.
Read more about this topic: Dog Days Are Over
Famous quotes containing the words music and/or videos:
“... the majority of colored men do not yet think it worth while that women aspire to higher education.... The three R’s, a little music and a good deal of dancing, a first rate dress-maker and a bottle of magnolia balm, are quite enough generally to render charming any woman possessed of tact and the capacity for worshipping masculinity.”
—Anna Julia Cooper (1859–1964)
“Ambivalence reaches the level of schizophrenia in our treatment of violence among the young. Parents do not encourage violence, but neither do they take up arms against the industries which encourage it. Parents hide their eyes from the books and comics, slasher films, videos and lyrics which form the texture of an adolescent culture. While all successful societies have inhibited instinct, ours encourages it. Or at least we profess ourselves powerless to interfere with it.”
—C. John Sommerville (20th century)