Dixons Retail
Dixons Retail plc is one of the largest British consumer electronics retailers in Europe. The company operates Dixons.co.uk as well as Dixons Travel, Currys, Currys.digital, PC World, Equanet and Electro World stores along with many other brands across Europe, including Pixmania and Advent Computers.
The company, formerly known as Dixons plc and later DSG International plc, specialises in selling mass-market technology consumer electronics products, audio-video equipment, PCs, small and large domestic appliances, photographic equipment, communication products and related financial and after sales services (e.g. extended service agreements). They also sell other products and services, electrical products, spares, repairs, mobile services, online digital photo processing, pre-recorded media and childcare equipment.
Dixons' main competitors are pan-European electrical retailer MediaMarkt and Kesa Electricals plc, which owns Darty. The company is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index.
In the UK, Dixons Retail has integrated its PC World and Currys fascia and re-branded its 'Tech Guys' service offer to 'Knowhow'.
Read more about Dixons Retail: Operations, Former Business Brands and Companies, Financial Results, Distribution
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