Merchandising
In addition to the Published work, The Walt Disney Company provides support for the Disney Fairies across all business units. The campaign includes The Disney Fairies Website, where visitors can explore and discover information about the Disney Fairies. The website allows users to learn about the fairies, create a fairy, visit the Pixie Hollow, and explore related merchandise.
Disney Consumer Products have also produced a line of dolls and role play assortments. The first Disney Fairies Products were a series of 10-inch dolls, which were a Disney store exclusive in January 2006. Since then, Playmates Toys Inc teamed up with Disney in October 2005 to design and produce a line of toys for the Disney Fairies, which will include 3.5" small dolls, 8" fashion dolls, playsets & activity sets with DVDs and collectible story cards. Fairy Dust and the Quest for the Egg was the inspiration for the line of toys. Disney Consumer Products launched a wide variety of Disney Fairies branded items, consisting of everything from apparel to stationery.
A series of ten postage stamps were issued by Japan Post in 2006. Each stamp has a face value of 80 JPY, and they were distributed in a hardcover case, including some information about the Fairies. The stamps could be ordered at some post offices in Japan, and were for domestic addresses.
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