Disney Channel Movies
Many television films have been produced for the U.S. cable network, Disney Channel, since the service's inception in 1983. In its early years, they were referred to as Disney Channel Premiere Films, and later Premears. From late 1997 onwards, such productions have been branded under the Disney Channel Original Movies (DCOM) banner.
Most hit films were subsequently released on VHS, DVD, or, more recently, Blu-ray. However, many more in the DCOM library have never been released in any home video format. Before, DCOMs would be released months on DVD after it premiered on Disney Channel, but after Princess Protection Program aired, the DCOM DVDs are released a week after it premiered on Disney Channel. Also, although DCOMs have been produced in widescreen HD format since mid-2005, the 2009 release of Princess Protection Program became the first DCOM to receive a widescreen DVD transfer.
The highest-rated premiere for the brand came in August 2007, when High School Musical 2 set a record for basic cable with 17.2 million viewers. The second highest-rated premiere is held by Wizards of Waverly Place: The Movie, which premiered with 11.4 million viewers. Other major DCOM franchises include Camp Rock, The Cheetah Girls, Twitches, Halloweentown, and the Zenon trilogy.
Read more about Disney Channel Movies: Highest-rated Disney Channel Original Movie Premieres
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