J.H.C. Goatberger
Publisher in Ankh-Morpork. Books published by his company include The Joye of Snacks by A Lancre Witch and the Ankh-Morpork Almanack. Mr Goatberger knows his readership well, and prints his Almanacks on thin paper, as many families use previous editions in their privies.
He appears in Maskerade, where he makes a great deal of money out of Nanny's book, and is surprised she wants some of it. He also has a sort of appearance in Nanny Ogg's Cookbook, in the form of a series of memos drawn to appear pinned to some of the pages. These form a discussion between him and the head printer, Thomas Cropper, about the book. After previous experience with Nanny Ogg's writing he is anxious to avoid innuendo, but is not entirely successful. His nephew has a similar exchange with Cropper in the pages of The Discworld Almanak.
His name is a play on Johann Gutenberg, with his first initials apparently derived from a phrase referring to Jesus Christ.
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