Five Disciplines
A discovery driven plan incorporates five disciplines or plan elements:
- Definition of success for the plan or initiative, including a 'reverse' income statement
- Benchmarking against market and competitive parameters
- Specification of operational requirements
- Documentation of assumptions
- Specification of key checkpoints
Using discovery-driven planning, it is often possible to iterate the ideas in a plan, encouraging experimentation at lowest possible cost. The methodology is consistent with the application of real options reasoning to business planning, in which ventures are considered 'real' options. A real option is a small investment made today which buys the right, but not the obligation to make further investments.
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