Albums and Public Reception
Promoters of direct-to-disc recording in the 1970s believed consumers would be willing to pay more for high quality pressings. But many of these records ended up being sold at double the price of normal albums resulting in poor sales.
Because of the limited number of copies that could be made, the format was shunned by established artists, and mainly used by obscure or unknown artists. Most of these albums could be classed as vanity records, and were not well promoted. Music genres included jazz, acoustic folk, classical (small ensembles or soloists), and alternative rock groups with a non-commercial sound.
Another turn-off for consumers was the short playing time. To reduce the risk of a technical glitch in the disc cutting process, sides were rarely more than 15 minutes in length, and could be as short as 10 minutes. When this problem was combined with the records' high sales prices, they were regarded as poor quantity for the money.
Read more about this topic: Direct To Disc Recording
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