Ruth Barcan Marcus
Ruth Barcan Marcus advanced a theory of direct reference for proper names at a symposium in which Quine, and Kripke were participants: published in Synthese, 1961 with Discussion in Synthese 1962. She called directly referring proper names "tags". Kripke urged such a theory in 1971 and thereafter. He called such directly referring proper names "rigid designators".
Read more about this topic: Direct Reference Theory
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“We fight our way through the massed and leveled collective safe taste of the Top 40, just looking for a little something we can call our own. But when we find it and jam the radio to hear it again it isn’t just ours—it is a link to thousands of others who are sharing it with us. As a matter of a single song this might mean very little; as culture, as a way of life, you can’t beat it.”
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