Content
"Content", in the context of digital signage, is the name used to describe anything designed and displayed on screens. Content is wide and varied, and indeed may be of any variety, including text, images, animations, video, audio, and interactivity. It has frequently been argued that digital signage must rely on useful content if it is to work effectively.
While the technology is well-established, it is often the content that fails, perhaps because marketers have not yet widely adapted their thinking to produce appropriate and engaging content.
Content design (much like the design for static signage) is typically done through a specialist agency or, alternatively, by an "in-house" individual, team, or department. While there are a great number of different software solutions available, the most popular are proprietary to digital signage. The use of other systems to run a digital signage network often does not provide the necessary flexibility and management, as the proprietary software can create conflicts with open-source software.
In many digital signage applications, content must be regularly updated to ensure that the correct messages are being displayed. This can either be done manually as and when needed, through a scheduling system, using a data feed from a content provider (e.g. Canadian Press, Thomson Reuters, AHN) or an in-house data source.
Read more about this topic: Digital Signage
Famous quotes containing the word content:
“They tell us that women can bring better things to pass by indirect influence. Try to persuade any man that he will have more weight, more influence, if he gives up his vote, allies himself with no party and relies on influence to achieve his ends! By all means let us use to the utmost whatever influence we have, but in all justice do not ask us to be content with this.”
—Mrs. William C. Gannett, U.S. suffragist. As quoted in History of Woman Suffrage, vol. 5, ch. 8, by Ida Husted Harper (1922)
“Women are angels, wooing;
Things won are done, joy’s soul lies in the doing.
That she beloved knows naught that knows not this:
Men prize the thing ungained more than it is.
That she was never yet that ever knew
Love got so sweet as when desire did sue.
Therefore this maxim out of love I teach:
Achievement is command; ungained, beseech.
Then though my heart’s content firm love doth bear,
Nothing of that shall from mine eyes appear.”
—William Shakespeare (1564–1616)
“Here form is content, content is form.”
—Samuel Beckett (1906–1989)