Content
"Content", in the context of digital signage, is the name used to describe anything designed and displayed on screens. Content is wide and varied, and indeed may be of any variety, including text, images, animations, video, audio, and interactivity. It has frequently been argued that digital signage must rely on useful content if it is to work effectively.
While the technology is well-established, it is often the content that fails, perhaps because marketers have not yet widely adapted their thinking to produce appropriate and engaging content.
Content design (much like the design for static signage) is typically done through a specialist agency or, alternatively, by an "in-house" individual, team, or department. While there are a great number of different software solutions available, the most popular are proprietary to digital signage. The use of other systems to run a digital signage network often does not provide the necessary flexibility and management, as the proprietary software can create conflicts with open-source software.
In many digital signage applications, content must be regularly updated to ensure that the correct messages are being displayed. This can either be done manually as and when needed, through a scheduling system, using a data feed from a content provider (e.g. Canadian Press, Thomson Reuters, AHN) or an in-house data source.
Read more about this topic: Digital Signage
Famous quotes containing the word content:
“Thoughts tending to content flatter themselves
That they are not the first of fortune’s slaves,
Nor shall not be the last, like silly beggars
Who, sitting in the stocks, refuge their shame
That many have and others must sit there,
And in this thought they find a kind of ease.”
—William Shakespeare (1564–1616)
“What is most original in a man’s nature is often that which is most desperate. Thus new systems are forced on the world by men who simply cannot bear the pain of living with what is. Creators care nothing for their systems except that they be unique. If Hitler had been born in Nazi Germany he wouldn’t have been content to enjoy the atmosphere.”
—Leonard Cohen (b. 1934)
“In most modern instances, interpretation amounts to the philistine refusal to leave the work of art alone. Real art has the capacity to make us nervous. By reducing the work of art to its content and then interpreting that, one tames the work of art. Interpretation makes art manageable, conformable.”
—Susan Sontag (b. 1933)