Content
"Content", in the context of digital signage, is the name used to describe anything designed and displayed on screens. Content is wide and varied, and indeed may be of any variety, including text, images, animations, video, audio, and interactivity. It has frequently been argued that digital signage must rely on useful content if it is to work effectively.
While the technology is well-established, it is often the content that fails, perhaps because marketers have not yet widely adapted their thinking to produce appropriate and engaging content.
Content design (much like the design for static signage) is typically done through a specialist agency or, alternatively, by an "in-house" individual, team, or department. While there are a great number of different software solutions available, the most popular are proprietary to digital signage. The use of other systems to run a digital signage network often does not provide the necessary flexibility and management, as the proprietary software can create conflicts with open-source software.
In many digital signage applications, content must be regularly updated to ensure that the correct messages are being displayed. This can either be done manually as and when needed, through a scheduling system, using a data feed from a content provider (e.g. Canadian Press, Thomson Reuters, AHN) or an in-house data source.
Read more about this topic: Digital Signage
Famous quotes containing the word content:
“To me style is just the outside of content, and content the inside of style, like the outside and the inside of the human body—both go together, they can’t be separated.”
—Jean-Luc Godard (b. 1930)
“A rake is a composition of all the lowest, most ignoble, degrading, and shameful vices; they all conspire to disgrace his character, and to ruin his fortune; while wine and the pox content which shall soonest and most effectually destroy his constitution.”
—Philip Dormer Stanhope, 4th Earl Chesterfield (1694–1773)
“Now they express
All that’s content to wear a worn-out coat,
All actions done in patient hopelessness,
All that ignores the silences of death,
Thinking no further than the hand can hold,
All that grows old,
Yet works on uselessly with shortened breath.”
—Philip Larkin (1922–1986)