The Digital Conversation Bio-System
Digital Conversations consist of a four stage "bio-system":
Create - Consisting of the preliminary creation and refining of the Digital Conversation including its front end
Interact - Whereby consumers engage with the Digital Conversation
Understand - The usage data of every consumer engaged with a Conversation is automatically stored and aggregated and can be viewed quickly and easily
Adapt - This usage data may lead to changes to the Digital Conversation which are reflected in real time across all channels (as the Conversation is called from one source no matter what the medium accessing it).
Read more about this topic: Digital Conversation
Famous quotes containing the word conversation:
“Learn to shrink yourself to the size of the company you are in. Take their tone, whatever it may be, and excell in it if you can; but never pretend to give the tone. A free conversation will no more bear a dictator than a free government will.”
—Philip Dormer Stanhope, 4th Earl Chesterfield (1694–1773)