Elements
The key elements in diffusion research are:
| Element | Definition |
|---|---|
| Innovation | Rogers defines an innovation as "an idea, practice, or object that is perceived as new by an individual or other unit of adoption". |
| Communication channels | A communication channel is "the means by which messages get from one individual to another". |
| Time | "The innovation-decision period is the length of time required to pass through the innovation-decision process". "Rate of adoption is the relative speed with which an innovation is adopted by members of a social system". |
| Social system | "A social system is defined as a set of interrelated units that are engaged in joint problem solving to accomplish a common goal". |
Read more about this topic: Diffusion Of Innovations
Famous quotes containing the word elements:
“In spite of all their kind some elements of worth
With difficulty persist here and there on earth.”
—Hugh MacDiarmid (1892–1978)
“The poem has a social effect of some kind whether or not the poet wills it to have. It has kinetic force, it sets in motion ... [ellipsis in source] elements in the reader that would otherwise be stagnant.”
—Denise Levertov (b. 1923)
“Let us have a fair field! This is all we ask, and we will be content with nothing less. The finger of evolution, which touches everything, is laid tenderly upon women. They have on their side all the elements of progress, and its spirit stirs within them. They are fighting, not for themselves alone, but for the future of humanity. Let them have a fair field!”
—Tennessee Claflin (1846–1923)