Diffusion of Innovations - Elements

Elements

The key elements in diffusion research are:

Element Definition
Innovation Rogers defines an innovation as "an idea, practice, or object that is perceived as new by an individual or other unit of adoption".
Communication channels A communication channel is "the means by which messages get from one individual to another".
Time "The innovation-decision period is the length of time required to pass through the innovation-decision process". "Rate of adoption is the relative speed with which an innovation is adopted by members of a social system".
Social system "A social system is defined as a set of interrelated units that are engaged in joint problem solving to accomplish a common goal".

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