Elements
The key elements in diffusion research are:
| Element | Definition |
|---|---|
| Innovation | Rogers defines an innovation as "an idea, practice, or object that is perceived as new by an individual or other unit of adoption". |
| Communication channels | A communication channel is "the means by which messages get from one individual to another". |
| Time | "The innovation-decision period is the length of time required to pass through the innovation-decision process". "Rate of adoption is the relative speed with which an innovation is adopted by members of a social system". |
| Social system | "A social system is defined as a set of interrelated units that are engaged in joint problem solving to accomplish a common goal". |
Read more about this topic: Diffusion Of Innovations
Famous quotes containing the word elements:
“English general and singular terms, identity, quantification, and the whole bag of ontological tricks may be correlated with elements of the native language in any of various mutually incompatible ways, each compatible with all possible linguistic data, and none preferable to another save as favored by a rationalization of the native language that is simple and natural to us.”
—Willard Van Orman Quine (b. 1908)
“The two elements the traveler first captures in the big city are extrahuman architecture and furious rhythm. Geometry and anguish. At first glance, the rhythm may be confused with gaiety, but when you look more closely at the mechanism of social life and the painful slavery of both men and machines, you see that it is nothing but a kind of typical, empty anguish that makes even crime and gangs forgivable means of escape.”
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“The three great elements of modern civilization, gunpowder, printing, and the Protestant religion.”
—Thomas Carlyle (1795–1881)