Elements
The key elements in diffusion research are:
| Element | Definition |
|---|---|
| Innovation | Rogers defines an innovation as "an idea, practice, or object that is perceived as new by an individual or other unit of adoption". |
| Communication channels | A communication channel is "the means by which messages get from one individual to another". |
| Time | "The innovation-decision period is the length of time required to pass through the innovation-decision process". "Rate of adoption is the relative speed with which an innovation is adopted by members of a social system". |
| Social system | "A social system is defined as a set of interrelated units that are engaged in joint problem solving to accomplish a common goal". |
Read more about this topic: Diffusion Of Innovations
Famous quotes containing the word elements:
“psychologist
It is through friendships that teenagers learn to take responsibility, provide support, and give their loyalty to non- family members. It is also in teenage friendships that young people find confidants with whom to share thoughts and feelings that they are not comfortable sharing with their parents. Such sharing becomes one of the elements of true intimacy, which will be established later.”
—David Elkind (20th century)
“It is a life-and-death conflict between all those grand, universal, man-respecting principles which we call by the comprehensive term democracy, and all those partial, person-respecting, class-favoring elements which we group together under that silver-slippered word aristocracy. If this war does not mean that, it means nothing.”
—Antoinette Brown Blackwell (1825–1921)
“The popularity of that baby-faced boy, who possessed not even the elements of a good actor, was a hallucination in the public mind, and a disgrace to our theatrical history.”
—Thomas Campbell (1777–1844)