Elements
The key elements in diffusion research are:
| Element | Definition |
|---|---|
| Innovation | Rogers defines an innovation as "an idea, practice, or object that is perceived as new by an individual or other unit of adoption". |
| Communication channels | A communication channel is "the means by which messages get from one individual to another". |
| Time | "The innovation-decision period is the length of time required to pass through the innovation-decision process". "Rate of adoption is the relative speed with which an innovation is adopted by members of a social system". |
| Social system | "A social system is defined as a set of interrelated units that are engaged in joint problem solving to accomplish a common goal". |
Read more about this topic: Diffusion Of Innovations
Famous quotes containing the word elements:
“Kitsch is the daily art of our time, as the vase or the hymn was for earlier generations. For the sensibility it has that arbitrariness and importance which works take on when they are no longer noticeable elements of the environment. In America kitsch is Nature. The Rocky Mountains have resembled fake art for a century.”
—Harold Rosenberg (1906–1978)
“Barbarisation may be defined as a cultural process whereby an attained condition of high value is gradually overrun and superseded by elements of lower quality.”
—Johan Huizinga (1872–1945)
“Let us have a fair field! This is all we ask, and we will be content with nothing less. The finger of evolution, which touches everything, is laid tenderly upon women. They have on their side all the elements of progress, and its spirit stirs within them. They are fighting, not for themselves alone, but for the future of humanity. Let them have a fair field!”
—Tennessee Claflin (1846–1923)