Elements
The key elements in diffusion research are:
| Element | Definition |
|---|---|
| Innovation | Rogers defines an innovation as "an idea, practice, or object that is perceived as new by an individual or other unit of adoption". |
| Communication channels | A communication channel is "the means by which messages get from one individual to another". |
| Time | "The innovation-decision period is the length of time required to pass through the innovation-decision process". "Rate of adoption is the relative speed with which an innovation is adopted by members of a social system". |
| Social system | "A social system is defined as a set of interrelated units that are engaged in joint problem solving to accomplish a common goal". |
Read more about this topic: Diffusion Of Innovations
Famous quotes containing the word elements:
“Let us have a fair field! This is all we ask, and we will be content with nothing less. The finger of evolution, which touches everything, is laid tenderly upon women. They have on their side all the elements of progress, and its spirit stirs within them. They are fighting, not for themselves alone, but for the future of humanity. Let them have a fair field!”
—Tennessee Claflin (1846–1923)
“An illustrious individual remarks that Mrs. [Elizabeth Cady] Stanton is the salt, Anna Dickinson the pepper, and Miss [Susan B.] Anthony the vinegar of the Female Suffrage movement. The very elements get the “white male” into a nice pickle.”
—Anonymous, U.S. women’s magazine contributor. The Revolution (August 19, 1869)
“The two elements the traveler first captures in the big city are extrahuman architecture and furious rhythm. Geometry and anguish. At first glance, the rhythm may be confused with gaiety, but when you look more closely at the mechanism of social life and the painful slavery of both men and machines, you see that it is nothing but a kind of typical, empty anguish that makes even crime and gangs forgivable means of escape.”
—Federico García Lorca (1898–1936)