Diffusion of Innovations - Diffusion of New Technology

Diffusion of New Technology

Eveland (1986) evaluated diffusion of innovations from a strictly phenomenological view, which is very different than the other perspectives I found. He asserts that, “Technology is information, and exists only to the degree that people can put it into practice and use it to achieve values”

Diffusion of existing technologies has been measured in S curves. These technologies include radio, television, VCR, cable, flush toilet, clothes washer, refrigerator, home ownership, air conditioning, dishwasher, electrified households, telephone, cordless phone, cellular phone, per capita airline miles, personal computer and the Internet. This data can be assessed as a valuable predictor for future innovations.

Diffusion curves for Infrastructures This data reveals stunning contrast in the diffusion process of personal technologies versus infrastructure.

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    If the technology cannot shoulder the entire burden of strategic change, it nevertheless can set into motion a series of dynamics that present an important challenge to imperative control and the industrial division of labor. The more blurred the distinction between what workers know and what managers know, the more fragile and pointless any traditional relationships of domination and subordination between them will become.
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