Diffusion of Innovations - Decisions

Decisions

Two factors determine what type a particular decision is:

  • Whether the decision is made freely and implemented voluntarily,
  • Who makes the decision.

Based on these considerations, three types of innovation-decisions have been identified within diffusion of innovations.

Type Definition
Optional Innovation-Decision This decision is made by an individual who is in some way distinguished from others in a social system.
Collective Innovation-Decision This decision is made collectively by all individuals of a social system.
Authority Innovation-Decision This decision is made for the entire social system by few individuals in positions of influence or power.

Read more about this topic:  Diffusion Of Innovations

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