Diffusion of Innovations - Decisions

Decisions

Two factors determine what type a particular decision is:

  • Whether the decision is made freely and implemented voluntarily,
  • Who makes the decision.

Based on these considerations, three types of innovation-decisions have been identified within diffusion of innovations.

Type Definition
Optional Innovation-Decision This decision is made by an individual who is in some way distinguished from others in a social system.
Collective Innovation-Decision This decision is made collectively by all individuals of a social system.
Authority Innovation-Decision This decision is made for the entire social system by few individuals in positions of influence or power.

Read more about this topic:  Diffusion Of Innovations

Famous quotes containing the word decisions:

    Every man finds a sanction for his simplest claims and deeds, in decisions of his own mind, which he calls Truth and Holiness.
    Ralph Waldo Emerson (1803–1882)

    You have no idea how promising the world begins to look once you have decided to have it all for yourself. And how much healthier your decisions are once they become entirely selfish.
    Anita Brookner (b. 1938)

    A woman does not have to make decisions based on the need to survive. She can cut through issues, call shots as she sees them.... Many bad decisions are made by men in government because it is good for them personally to make bad public decisions.
    Dianne Feinstein (b. 1933)