Diffusion of Innovations - Decisions

Decisions

Two factors determine what type a particular decision is:

  • Whether the decision is made freely and implemented voluntarily,
  • Who makes the decision.

Based on these considerations, three types of innovation-decisions have been identified within diffusion of innovations.

Type Definition
Optional Innovation-Decision This decision is made by an individual who is in some way distinguished from others in a social system.
Collective Innovation-Decision This decision is made collectively by all individuals of a social system.
Authority Innovation-Decision This decision is made for the entire social system by few individuals in positions of influence or power.

Read more about this topic:  Diffusion Of Innovations

Famous quotes containing the word decisions:

    The words of the Constitution ... are so unrestricted by their intrinsic meaning or by their history or by tradition or by prior decisions that they leave the individual Justice free, if indeed they do not compel him, to gather meaning not from reading the Constitution but from reading life.
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    Most of my decisions in life seem absent-minded but inevitable.
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    You have no idea how promising the world begins to look once you have decided to have it all for yourself. And how much healthier your decisions are once they become entirely selfish.
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