Consequences of Adoption
There are both positive and negative outcomes when an individual or organization chooses to adopt a particular innovation. Rogers states that this is an area that needs further research because of the biased positive attitude that is associated with the adoption of an innovation (Rogers 2005, p. 470). In the Diffusion of Innovation, Rogers lists three categories for consequences: desirable vs. undesirable, direct vs. indirect, and anticipated vs. unanticipated.
In her article, "Integrating Models of Diffusion of Innovations," Barbara Wejnert details two categories for consequences: public vs. private and benefits vs. costs.
Read more about this topic: Diffusion Of Innovations
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