Rate
According to Everett M. Rogers, the rate of diffusion is influenced by:
- The product's perceived advantage or benefit.
- Riskiness of purchase.
- Ease of product use - complexity of the product.
- Immediacy of benefits.
- Observability.
- Trialability.
- Price.
- Extent of behavioural changes required.
- Return on investment in the case of industrial products.
Read more about this topic: Diffusion (business)
Famous quotes containing the word rate:
“We honor motherhood with glowing sentimentality, but we don’t rate it high on the scale of creative occupations.”
—Leontine Young (20th century)
“Whoever thinks his friend more important than his country, I rate him nowhere.”
—Sophocles (497–406/5 B.C.)
“I don’t know but a book in a man’s brain is better off than a book bound in calf—at any rate it is safer from criticism. And taking a book off the brain, is akin to the ticklish & dangerous business of taking an old painting off a panel—you have to scrape off the whole brain in order to get at it with due safety—& even then, the painting may not be worth the trouble.”
—Herman Melville (1819–1891)