Creative Direction
Diesel's Creative Director and head designer is Wilbert Das who has worked for Diesel since 1988. Wilbert started as a designer on the Male, Accessories, Leather, and Kids lines. He rose quickly to head the style office and creative areas of Diesel, and in 1993 was given the official title of Creative Director, with responsibilities ranging from directing all product design as well as all communication campaigns. From clothing and accessory design to advertising, new media, merchandising, retail and interior design (:including stores, showrooms, offices, hotels), planning of fashion shows and events, as well as developing new brand extensions such as houseware, furniture and even automobiles. Literally all aspects of the Diesel brand’s style and image fell under Wilbert’s responsibility.
Wilbert Das left Diesel in late 2009 amid rumors of irreconcilable differences with CEO Rosso over the future direction of the company.
Read more about this topic: Diesel (clothing Company)
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