Cracked Magazine
In 2000, he acquired the national humor magazine Cracked and became its editor and publisher. Kulpa, contractually gagged from talking about it, says the magazine suffered from sudden changes in financing and unexpected distribution cuts. When the distribution company's account executive himself openly questioned the difference between Cracked's existing huge 62,000 rack database with its actual low 15,000 rack distribution, he was immediately taken off the title by the distributor. Kulpa sold the magazine in 2005.
Read more about this topic: Dick Kulpa
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