History
The Diana first appeared during the early 1960s as an inexpensive box camera sold by the Great Wall Plastic Factory of Kowloon, Hong Kong. Most were exported to the United States and the United Kingdom. In the United States, the Diana was imported by the Power Sales Company of Willow Grove, Pennsylvania. During the 1960s, Power Sales Company wholesaled the Diana by the case – 144 cameras – at about 50 cents U.S. per unit to a variety of retailers and promotional merchandisers.
Most Diana cameras were given away or sold for nominal sums as novelties or prizes at fairs, carnivals, product promotions, raffles, or other events. For a time, the camera was also regularly advertised for sale in various periodicals through mail order vendors. However, with the development of inexpensive, higher quality consumer cameras such as the Kodak Instamatic, together with the declining popularity of rollfilm, demand for the Diana – even as a novelty gift – gradually disappeared. Production of the Diana, its clones, close copies, and variants is believed to have stopped in the 1970s, though similar 35 mm box cameras were produced for many years thereafter by various companies in Hong Kong and Taiwan for use as promotional items.
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