Diamond Multimedia

Diamond Multimedia is an American company that specializes in many forms of multimedia technology. They have produced graphics cards, motherboards, modems, sound cards and MP3 players, however the company began with the production of the TrackStar, a PC add-on card which emulated Apple II computers. They were one of the major players in the 2D and early 3D graphics card competition throughout the 1990s and early 2000s.

Originally founded by Chong Moon Lee and H. H. Huh (the technical designer), Diamond Multimedia was merged (after a long-time companionship) with S3, Incorporated in 1999. The merger was mostly due to S3's willingness to expand their trade from simply producing graphics chipsets to retail graphics cards. The act is somewhat similar with the 1999 3dfx purchase of STB Technologies. The merger was hoped to boost the company's overall capabilities by combining the resources of S3 and Diamond, who were quite close partners over the preceding years. Unfortunately things did not go so well. The greatly anticipated S3 Savage 2000 was a failure, and the excitedly growing 3D sound card market nearly fell apart with the loss of Aureal Semiconductor.

With these market failures, the new combined Diamond/S3 company decided to change direction and leave the PC addon-board market. SONICblue was formed. Diamond Multimedia resurfaced in 2003 after the brand and assets had been purchased by Best Data. Diamond again built expansion boards.