Release
Dhoom 2 was released on 24 November 2006 in India, where it received the widest release in Indian cinema history at the time with over 1800 prints, including 250 digital copies, and some locations raised ticket prices for the film.
The film was promoted with several tie-ins. Coca-Cola promoted the film as "Coke Uthale, Dhoom Machale". India's video game producing company FXLabs developed a game based on the film. Pepe Jeans sold Dhoom 2-related garments, including shirts, jeans, bandanas, caps, and metal accessories. Chetan Shah, the country head of Pepe Jeans London, stated: "Pepe Jeans is tremendously excited to be associated with the most awaited movie of the year Dhoom:2. The incredible starcast of Hrithik Roshan, Aishwarya Rai, Abhishek Bachchan, Bipasha Basu and Uday Chopra and the exciting and explosive content of the movie encapsulates everything that the Pepe Jeans brand stands for- young, cool, trendy, hip, fashionable and innovative.
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Famous quotes containing the word release:
“We read poetry because the poets, like ourselves, have been haunted by the inescapable tyranny of time and death; have suffered the pain of loss, and the more wearing, continuous pain of frustration and failure; and have had moods of unlooked-for release and peace. They have known and watched in themselves and others.”
—Elizabeth Drew (1887–1965)
“If I were to be taken hostage, I would not plead for release nor would I want my government to be blackmailed. I think certain government officials, industrialists and celebrated persons should make it clear they are prepared to be sacrificed if taken hostage. If that were done, what gain would there be for terrorists in taking hostages?”
—Margaret Mead (1901–1978)
“The near touch of death may be a release into life; if only it will break the egoistic will, and release that other flow.”
—D.H. (David Herbert)