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Dex One Corporation is a leading marketing services company that helps local businesses reach their potential customers. Locally based marketing consultants offer personalized marketing consulting services and exposure across a broad network of local marketing products, including print, online and mobile yellow pages and search solutions, as well as major search engines.
The company cut over 500 jobs in 2011 as revenues decreased, hurt mainly by a 20 percent yearly decline in print directory sales. However, online ad bookings jumped 29 percent in third quarter 2011 and 34 percent in fourth quarter 2011, compared to a year earlier. The company hired sales people who knew how to effectively take advantage of online capabilities, though that area would not make up for the slowdown for print directories.
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